Xfinity Comcast
Responsive Email Marketing
Senior Designer, Responsys Agency
Xfinity Comcast's Lifecycle Onboarding Series guides a new or upgraded customer through the first 30 days of a new service. Shown here are some examples within the lifecycle program—a redesign of their three-touch Welcome Series, an educational email for their X1 voice remote, and a "how-to" email with tips for their Streaming app.
Highlight: This onboarding series won a 2018 W3 Design Award in the Email Marketing category.
Emails promoting the X1 Voice Remote and streaming app
An animated GIF to help the user see the steps on how to update their password
Mobile version of the Welcome email, post installation
An upgrade email sent to existing users by segment type
Additional work
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I created a visual overview PDF of the Comcast email lifecycle journey for new and current users of Xfinity’s various services.