Amazon Advertising
Visual Design and Branding
Visual Design Lead
Tenure: 1.5 years
I art directed illustrators and vendors to create and scale brand assets to 16 emerging Amazon Ads markets. I created templated web layouts for content creators using an internal CMS where the assets were used.
I also developed processes and mechanisms to evangelize the one-to-many framework in order for teams to scale webpages. My deliverables spanned all Sponsored Ads’ channels across acquisition, onboarding, and engagement lifecycles—emails, the Amazon Ads subdomain, amazon.com, paid media, video, and social media.
Email system design for Sponsored Ads
Amazon’s in-house email platform is used for outbound sends by marketing managers. In 2019, I audited and redesigned the Sponsored Ads email system. I also developed an internal training program to educate how to use the new system and regular monthly feature updates.
I worked closely with a developer to add live text functionality on hero images to keep content above the fold, built an expansive library of design patterns, subtle animations, sourced and optimized imagery for 16 locales, and redesigned the modules to scale responsively for mobile devices.
I added news modules to include a dynamic customer quote, sentiment tracker, and set up the framework to be localized in 16 languages—including Arabic and Asian languages, which required modifying the templates so text could flow from right-to-left with dynamic code.
Click to enlarge the examples below.
Additional work
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This 34-page style guide directs brand governance on scaling illustrations and how to best animate them.
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This best practices guide teaches Sellers and Vendors on Amazon how to optimize their on-Amazon Store.
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This infographic was part of a B2B campaign to attract new and past Sellers and Vendors to advertise with Amazon ahead of Prime Day 2020.